Routes take runners along Hague coastline, with over 100,000 residents looking on
Early May saw thousands turn out for the second edition of the Aramco Beach Run, the company’s flagship citizenship event in Europe. Centered on The Hague’s beach stadium, the run was attended by close to 4,000 people, including near on 1,700 runners.
Several distances took participants along The Hague beachfront, with the most committed runners opting to do the 15 kilometer route – new for this year.
As per last year, money was raised for Juliana Children’s Hospital - this time its neonatology department, which cares specifically for new-borns. “As a global citizen, Aramco has always been committed to identifying and supporting good causes, wherever we operate,” said Talal Al-Marri, President of Aramco Overseas.
“On behalf of our company, I would like to thank the city of The Hague for its efforts today, it is special to see so many come out in support of such an important cause. Aramco could not have achieved this without you,” he added.
Representing the hospital was medical manager Frederique Hofstede, running for the second time, and Chairman Maarten van Rijn. "It's been a lovely day, with an excellent goal of fundraising for Juliana Children's Hospital and we are delighted that Aramco has again shown its support," said Mr. van Rijn. "The money raised will go a long way to supporting our activities and the care of new-borns through our neonatology department."
This year also saw corporate involvement from companies looking to support Aramco’s citizenship push – some of whom are partners with the company through existing activities. Among those partnering the Beach Run were energy services company TechnipFMC (5K sponsor), tax advisors Taxand (10K), technology incubator Yes!Delft and valve maker Mokveld.
As well as recognizing these companies, many of whom also ran as part of a ‘business team’, the opening ceremony also paid tribute to a patient of the hospital’s neonatology department, an infant, whose sister (also a former patient) and father ran as part of 1K Family Run.
Indeed, the event has continued to grow from last year, with not only more runners, supporters and distances but also the introduction of food stands and children’s entertainment. A hot day also saw over 100,000 people on the beachfront itself, supporting runners as they ran across
The Beach Run now joins other runs hosted by Aramco around the world in locations like Houston (Texas), and Dhahran. Firmly speaking to the company’s pillar of citizenship, the run’s focus is on community involvement – from corporate partners through to volunteers – with the local government also involved through logistical support.
This year proved tougher than the previous with temperatures much higher. Furthermore, the 15K Run offered more experienced runners a chance to test themselves further and provided a competitive edge.
Indeed, the stature of Aramco’s Run continues growing in a location synonymous with running events. Each of the Netherlands big cities, Amsterdam, Rotterdam and The Hague have runs, with the Aramco Beach Run now giving latter a summer run along the coastline, to complement its winter event, based in the city center.
The Beach Run is just one of the citizenship initiatives undertaken by Aramco in the Netherlands, home to its regional headquarters. It sits alongside cultural tie-ups with universities such as Leiden, and previous collaboration with technology incubator YES!Delft, a partner for this year’s run.